Uncovering the driving force behind IDEXX's innovation

At IDEXX, innovation is in our DNA. But innovation is meaningless without purpose.  Why do we focus so relentlessly on continuous improvement, answering the question, “What’s next?”, and investing in a better future for pets? We turned to leaders Tina Hunt, EVP, Strategy, Sector Development, and Global Operations, Michael Schreck, EVP, General Manager, Veterinary Software and Services, Corporate Accounts, and Customer Experience, and Martin Smith, EVP and Chief Technology Officer, for their perspectives on why we innovate – and what we strive to achieve for pets, people, and the planet.

“There’s a drumbeat of innovation we bring to our customers. Of course, it starts with first understanding what it is that our customers need.  The innovations we bring to our customers really start with them.”
--Tina Hunt, Executive Vice President
Strategy, Sector Development, and Global Operations