Blog Post | IDEXX Software

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7 Ways to Reduce No-Shows in Your Veterinary Clinic

A veterinary clinic’s appointment schedule is carefully crafted to meet the needs of its veterinary team, clients, and patients. Missed appointments can disrupt this workflow and lead to lost revenue. But with the right technology and strategies, you can reduce no-show rates and keep your schedule running efficiently and smoothly. Here are seven things to consider if your hospital struggles with concerning no-show rates.

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A Beginner’s Guide to Google Ads for Veterinary Practice

Veterinary professionals have years of education about veterinary medicine but learn little about business or marketing during their schooling. However, marketing strategy is critical to vet practice success. Digital advertising and online veterinary marketing campaigns have quickly become the norm, and for good reason. Well-placed online ads can get you noticed by your target audience, but you need to invest strategically to reach the right demographic.

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Why We’re Launching a Veterinary Newsletter

Veterinary professionals have a lot going on, which can make staying informed about industry trends and new technologies difficult. A newsletter is a convenient way to digest a lot of information in a short time, fitting perfectly into your busy schedule. Our goal at IDEXX Veterinary Software is to make your life easier, so we’re launching a newsletter to help you navigate the ins and outs of everyday vet life, including how to get the most out of your software. Here’s what you can expect.

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5 Quick Wins to Improve Veterinary Client Communication with Automation

High-quality patient care and a seamless client experience hinge on effective veterinary client communication. However, prioritizing client relationships can feel impossible when appointment scheduling, follow-ups, and other routine tasks take up much of the veterinary team’s day.

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Email vs. Text: What’s Best for Veterinary Client Engagement?

The world has gone digital, making veterinary client communication more complex than ever. Pet owners expect convenient communication options, quick responses, and valuable information when interacting with veterinary teams. With email and short message service (SMS) now integrated into modern practice software, which communication channel should you choose to optimize the client experience?

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Why Your Veterinary Marketing Strategy Isn’t Working (And How to Fix It)

Marketing is critical to your veterinary practice’s success, but it might be difficult for veterinarians and practice leaders to find the best strategies for their hospital and team. Your practice’s veterinary marketing strategy can help you retain existing clients and attract new ones that align with your clinic’s values and veterinary services.

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The Power of AI in Veterinary Clinics: Client Communication

Artificial intelligence (AI) is reshaping the veterinary industry, including how veterinary professionals interact with pet owners. AI-powered tools improve communication efficiency and accessibility for clients and veterinary teams. Using AI in veterinary clinics, from chatbots answering common questions and machine-learning algorithms assisting with diagnostics, to scribe software streamlining records, can be a game-changer for veterinary patient care.

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The 2025 Veterinary Marketing Playbook: Smart Strategies for a Competitive Edge

Let’s be honest—running a veterinary practice is hard. In addition to high-quality pet care, you must consider marketing and business strategy to achieve long-term success. Digital trends evolve quickly, and pet owners will switch to another clinic if you can’t keep up.

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